Van Tucker

Empowering brands and ventures through AI + commerce technology

AI Wrangler | Commerce Tech | Ventures Builder

What I am doing now?

These are the things I have going on in my life right now...

Last updated: 08.30.2026 – 19:14:20  (PST)

  • WORKING ON...
  • AI WRANGLER || Your AI technology experts and support team. We teach businesses how to actually use AI with 1:1 coaching, workshops, and hands-on training built for owners and operators, not engineers. And we build the systems your business runs on: AI agents, phone receptionists that answer after hours, websites built for AI search, and the back-office workflows that quietly eat everyone’s week. -> Explore AI WRANGLER
  • CMG || BUILDING AI + SCALING brands, An AI-Native tech & growth partner for emerging brands to established operators. Fractional AI engineering, digital experience, and retention, embedded in your org as one team. -> Explore CMG 
  • LIVING

After a decade away, I’m excited to be back living in the Frontier of Northern California.

  • WHY

Having fun obsessed in empowering exceptional AI and digital innovation experiences while living my ideal life of adventures creating memories each day.

  • Professional Development
  • AI Platforms and Ecosystems
  • Go-to-Market Strategy & Execution
  • Digital Enabled Communities
  • Personal Development
  • FAMILY
  • READING
  1. The Cold Start Problem: How to Start and Scale Network Effects by Andrew Chen
  2. Bringing Columbia Home: The Untold Story of a Lost Space Shuttle and Her Crew by Michael D. Leinbach
  3. The Quiet Zone: Unraveling the Mystery of a Town Suspended in Silence by Stephen Kurczy
  4. Be obsessed or be Average by Grant Cardone
  5. What the heck is EOS? by Gino Wickman, Tom Bouwer
  6. Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential by Tiago Forte
  7. Think and Grow Rich by Napoleon Hill (Annual Re-Read)
  8. Anything You Want: 40 lessons for a new kind of entrepreneur by Derek Sivers
  9. It’s All About the Bike: The Pursuit of Happiness on Two Wheels by Robert Penn
  10. Moving to Outcomes, Why Partnerships are the Future of Marketing by Robert Glazer & Matt Wool
  1. February 2021: Building a StoryBrand By Donald Miller
  2. February 2021: No Filter: The Inside Story of Instagram By Sarah Frier
  3. February 2021: Expert Secrets by Russel Brunson 
  4. March 2021: The Introvert’s Edge by Matthew Pollard
  5. March 2021: Permission Marketing by Seth Godin
  6. March 2021: Scary Close by Donald Miller
  7. March 2021: The Sales Boss by Jonathan Whistman
  8. April 2021: The E-Myth Revisited by Michael E. Gerber (Annual Re-Read)
  9. April 2021: I’ll Be Gone in the Dark by Michelle McNamara
  10. April 2021: Greenlights by Matthew McConaughey
  11. May 2021: Authentic: A Memoir by the Founder of Vans By Louise Maclellan and Paul Van Doren
  12. June 2021: Contagious: Why Things Catch On by Jonah Berger
  13. July 2021: Hillbilly Elegy: A Memoir of a Family and Culture in Crisis by J. D. Vance
  14. August 2021: Think and Grow Richby Napoleon Hill (Annual Re-Read)
  15. September 2021: Big Vape: The Incendiary Rise of Juul by Jamie Ducharme
  16. October 2021: Ready Player Two by Ernest Clin
  17. October 2021: Happy City: Transforming Our Lives Through Urban Design By Charles Montgomery
  18. October 2021: If You’re Not First, You’re Last by Grant Cardone
  19. November 2021: The Future Is Faster Than You Think By Peter H. Diamandis and Steven Kotler
  1. Jan 2020:  Reboot: Leadership and the Art of Growing Up by Jerry Colonna
  2. Jan 2020:  Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers
  3. Jan 2020: Built to Sale by John Warrillow
  4. Jan 2020: Creative Calling: Establish a Daily Practice, Infuse Your World with Meaning,… by Chase Jarvis
  5. Jan 2020: Difference: The one-page method for reimagining your business and reinventing… by Bernadette Jiwa
  6. Jan 2020: Shoe Dog: A Memoir by the Creator of Nike By Phil Knight
  7. Jan 2020:  Mind Hacking: How to Change Your Mind for Good in 21 Days By John Hargrave
  8. Feb 2020: The E-Myth Revisted by Michael Gerber
  9. Feb 2020: The Automatic Customer by John Warrillow
  10. Feb 2020: The Third Wave by Steve Case
  11. March 2020: Real Happiness By Sharon Salzberg
  12. April 2020: Platform Revolution by Geoffrey Parker
  13. April 2020: Beyond the E-Myth by Michael E. Gerber
  14. April 2020: Eat, Sleep, Ride by Paul Howard
  15. May 2020: How Cycling Can Save the World by Peter Walker
  16. May 2020: Real Artists Don’t Starve: by Jeff Goins
  17. May 2020: The Complete Game of Life and How to Play It By Florence Scovel Shinn
  18. May 2020: Do Work by Steven Pressfield
  19. June 2020: A Curious Mind: The Key to a Good Life by Brian Grazer
  20. June 2020: Ignone Everybody by Hugh Macleod
  21. June 2020: Beyond Belief by Jenna Miscavige Hill
  22. June 2020:  Big Meadows and Lake Almanor by Marilyn Morris Quadrio
  23. June 2020:  Zen to Done by Leo Babauta
  24. July 2020: The Players Ball: A Genius, a Con Man, and the Secret History of the Internet’s Rise by David Kushner
  25. July 2020:  Work Like da Vinci: Gaining the Creative Advantage in Your Business and Career by Michael J. GelbLink
  26. July 2020:  Little Known Tales in Nevada History By Alton Pryor
  27. July 2020: Will You Love Me?: The story of my adopted daughter Lucy By Cathy Glass
  28. August 2020: The Industries of the Future by Alec Ross
  29. August 2020: It Doesn’t Have to Be Crazy at Work by David Heinemeier Hansson and Jason Fried
  30. August 2020: Face to Face: The Art of Human Connection by Brian Grazer
  31. August 2020: A Harvest of Change by Nabil N. Jamal
  32. August 2020: Optimism and Trust – Handbook to survive and thrive through COVID-19 and beyond! by Robert Cornish
  33. September 2020:  Preston Tucker and His Battle to Build the Car of Tomorrow By Steve Lehto and Jay Leno
  34. September 2020:  Real Happiness By Sharon Salzberg
  35. October 2020: Think and Grow Rick by Napoleon Hill (Annual Re-Read)
  36. October 2020: The Kaizen Way by Robert Maurer
  37. November 2020: What You Do Is Who You Are by Ben Horowitz
  38. December 2020: Hustle Harder, Hustle Smarter by Curtis “50 Cent” Jackson
  39. December 2020: The 5 AM Club by Robin Sharma
  40. December 2020: Million Dollar Launch By Alan Weiss
  1. The Cold Start Problem: How to Start and Scale Network Effects by Andrew Chen
  2. Bringing Columbia Home: The Untold Story of a Lost Space Shuttle and Her Crew by Michael D. Leinbach
  3. The Quiet Zone: Unraveling the Mystery of a Town Suspended in Silence by Stephen Kurczy
  4. Be obsessed or be Average by Grant Cardone
  5. What the heck is EOS? by Gino Wickman, Tom Bouwer
  6. Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential by Tiago Forte
  7. Think and Grow Rich by Napoleon Hill (Annual Re-Read)
  8. Anything You Want: 40 lessons for a new kind of entrepreneur by Derek Sivers
  9. It’s All About the Bike: The Pursuit of Happiness on Two Wheels by Robert Penn
  10. Moving to Outcomes, Why Partnerships are the Future of Marketing by Robert Glazer & Matt Wool
  1. February 2021: Building a StoryBrand By Donald Miller
  2. February 2021: No Filter: The Inside Story of Instagram By Sarah Frier
  3. February 2021: Expert Secrets by Russel Brunson 
  4. March 2021: The Introvert’s Edge by Matthew Pollard
  5. March 2021: Permission Marketing by Seth Godin
  6. March 2021: Scary Close by Donald Miller
  7. March 2021: The Sales Boss by Jonathan Whistman
  8. April 2021: The E-Myth Revisited by Michael E. Gerber (Annual Re-Read)
  9. April 2021: I’ll Be Gone in the Dark by Michelle McNamara
  10. April 2021: Greenlights by Matthew McConaughey
  11. May 2021: Authentic: A Memoir by the Founder of Vans By Louise Maclellan and Paul Van Doren
  12. June 2021: Contagious: Why Things Catch On by Jonah Berger
  13. July 2021: Hillbilly Elegy: A Memoir of a Family and Culture in Crisis by J. D. Vance
  14. August 2021: Think and Grow Richby Napoleon Hill (Annual Re-Read)
  15. September 2021: Big Vape: The Incendiary Rise of Juul by Jamie Ducharme
  16. October 2021: Ready Player Two by Ernest Clin
  17. October 2021: Happy City: Transforming Our Lives Through Urban Design By Charles Montgomery
  18. October 2021: If You’re Not First, You’re Last by Grant Cardone
  19. November 2021: The Future Is Faster Than You Think By Peter H. Diamandis and Steven Kotler
  1. Jan 2020:  Reboot: Leadership and the Art of Growing Up by Jerry Colonna
  2. Jan 2020:  Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers
  3. Jan 2020: Built to Sale by John Warrillow
  4. Jan 2020: Creative Calling: Establish a Daily Practice, Infuse Your World with Meaning,… by Chase Jarvis
  5. Jan 2020: Difference: The one-page method for reimagining your business and reinventing… by Bernadette Jiwa
  6. Jan 2020: Shoe Dog: A Memoir by the Creator of Nike By Phil Knight
  7. Jan 2020:  Mind Hacking: How to Change Your Mind for Good in 21 Days By John Hargrave
  8. Feb 2020: The E-Myth Revisted by Michael Gerber
  9. Feb 2020: The Automatic Customer by John Warrillow
  10. Feb 2020: The Third Wave by Steve Case
  11. March 2020: Real Happiness By Sharon Salzberg
  12. April 2020: Platform Revolution by Geoffrey Parker
  13. April 2020: Beyond the E-Myth by Michael E. Gerber
  14. April 2020: Eat, Sleep, Ride by Paul Howard
  15. May 2020: How Cycling Can Save the World by Peter Walker
  16. May 2020: Real Artists Don’t Starve: by Jeff Goins
  17. May 2020: The Complete Game of Life and How to Play It By Florence Scovel Shinn
  18. May 2020: Do Work by Steven Pressfield
  19. June 2020: A Curious Mind: The Key to a Good Life by Brian Grazer
  20. June 2020: Ignone Everybody by Hugh Macleod
  21. June 2020: Beyond Belief by Jenna Miscavige Hill
  22. June 2020:  Big Meadows and Lake Almanor by Marilyn Morris Quadrio
  23. June 2020:  Zen to Done by Leo Babauta
  24. July 2020: The Players Ball: A Genius, a Con Man, and the Secret History of the Internet’s Rise by David Kushner
  25. July 2020:  Work Like da Vinci: Gaining the Creative Advantage in Your Business and Career by Michael J. GelbLink
  26. July 2020:  Little Known Tales in Nevada History By Alton Pryor
  27. July 2020: Will You Love Me?: The story of my adopted daughter Lucy By Cathy Glass
  28. August 2020: The Industries of the Future by Alec Ross
  29. August 2020: It Doesn’t Have to Be Crazy at Work by David Heinemeier Hansson and Jason Fried
  30. August 2020: Face to Face: The Art of Human Connection by Brian Grazer
  31. August 2020: A Harvest of Change by Nabil N. Jamal
  32. August 2020: Optimism and Trust – Handbook to survive and thrive through COVID-19 and beyond! by Robert Cornish
  33. September 2020:  Preston Tucker and His Battle to Build the Car of Tomorrow By Steve Lehto and Jay Leno
  34. September 2020:  Real Happiness By Sharon Salzberg
  35. October 2020: Think and Grow Rick by Napoleon Hill (Annual Re-Read)
  36. October 2020: The Kaizen Way by Robert Maurer
  37. November 2020: What You Do Is Who You Are by Ben Horowitz
  38. December 2020: Hustle Harder, Hustle Smarter by Curtis “50 Cent” Jackson
  39. December 2020: The 5 AM Club by Robin Sharma
  40. December 2020: Million Dollar Launch By Alan Weiss