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← Field Notes

August 26, 2026

technology

Filed from Northern California, August 26, 2026.

AI Wrangler made the local news.

AI Wrangler made the local news. Funny where this thing started. I was writing LinkedIn posts about AI. That was it, no plan behind it. Then the DMs started coming in. Operators, owners, business leaders, all saying a version of the same thing: I know I need this, I have no idea how to make it work.

That gap is the whole business.

Everyone's talking about AI. Most companies are confused, a little scared, and staring at a blank page wondering where to start. What they need isn't another webinar or a slide deck.

They need someone who'll roll up their sleeves, learn how their operation actually runs, and build something that works.

Big thanks to Cole and the crew at A&R Meats in Red Bluff for letting us in. Excited to be on this journey together!

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