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August 11, 2026

technology

Filed from Northern California, August 11, 2026.

Go into your Shopify admin and add up what your apps cost you every month.

Go into your Shopify admin and add up what your apps cost you every month. Most brands are surprised by the number. Almost nobody can name what half of them do.

One brand had $500 a month of that going to a wholesale portal. Missing many features desired, bloated too complex to use. So we built their own.

Catalog pulled straight from Shopify. Their branding. MSRP alongside a wholesale price at 50% of list. A quote builder where reps pick products and set quantities. Filters by what's in stock and by product type.

It added CSV export on its own. I hadn't thought to ask.

The setup was connecting the Shopify CLI to Claude Code. That was the whole setup.

But here's the part I actually want you to sit with.

That $500 line item was never a software problem. It was a "there was no other option" problem.

In the past, if you needed a tool, you rented one and bent your business to fit it. Building your own meant a development team and a budget that ended in zeros.

That stopped being true roughly a year ago, and most people haven't updated yet.

So go look at your app bill. How many of those are doing one small job you could just build?

Walkthrough of this one 👇

🏇 You actually read all of this post? Special gift for you! Early access invite, I am starting an AI Live Build Hour, Every Thursday at 12:00PM PT. One hour on Zoom, open to anyone. Bring a real problem from your business and we work through it live, as a group. DM me for details.

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