The more folks use AI, the less creative the internet is getting.

The more folks use AI, the less creative the internet is getting. I didn't expect that. But we're seeing it everywhere, the same fonts, the same layouts, the same color palettes, the same "voice." Brands are blending into one giant blur.

Everyone has the same tools. Everyone is reaching for the same prompts. Everyone is shipping the same output. You can spot it in two seconds.

And here's the irony: As someone who loves AI and uses it constantly, I think brand, style, and taste matter more now than they ever have. Not less.

When the cost of creating goes to zero, the cost of standing out goes way up. Originality used to be a nice-to-have. Now it's the moat.

Your point of view. Your typography. Your tone. The weird little choices nobody else would make. The fingerprint that says "this came from me, not from a model. That's what cuts through.

If your work looks like everyone else's AI work, you've handed your edge to the algorithm.

The new game isn't "can you use AI?" It's "can you use AI and still sound like you?"

That's the one I'm playing.

#AI #Branding #AINative