It's rodeo week in my hometown of Red Bluff, the world's largest 3-day rodeo.

It's rodeo week in my hometown of Red Bluff, the world's largest 3-day rodeo. If you've never been to a rodeo, here's the thing people don't realize: wrangling isn't about brute force. It's about reading the animal, knowing when to pull and when to let go, staying calm when things get chaotic, and making something wild actually useful. That's exactly what working with AI is like right now.

Everyone I talk to has the same problem. AI is powerful, it's everywhere, and it's completely untamed. They've tried ChatGPT. They've seen the demos. But turning that into something that actually runs inside their business? That's where it falls apart.

That's because AI needs a wrangler.

Someone who looks at your business and spots the workflows where AI would automate the customer questions you answer 50 times a day, the DMs piling up at midnight, the website you haven't touched in a year, the appointments being booked by hand.

Then they rope it all together. A chatbot trained on your actual business. A phone agent that picks up like your best employee. A website built so AI search engines find you and recommend you. A co-pilot that drafts emails and proposals in your voice.

But here's the part that separates a real wrangler from someone who just sets up a tool and walks away:

The AI bucks. Every day.

Models hallucinate. Data gets stale. Customers ask questions nobody predicted. A wrangler sticks around, fine-tuning, connecting your CRM and booking systems, building guardrails so the AI doesn't make things up, running evals after every update, tracking what's working and fixing what isn't.

You don't set it and forget it. You wrangle it. Every day.

At the rodeo, the best wranglers aren't the biggest or the loudest. They're the ones who understand the animal, stay close to the work, and never let go of the rope.

Same thing with AI.

Every business is going to need someone like this. The ones that find their wrangler first will have a head start the others can't catch.

Happy rodeo week, Red Bluff. 🤠

#AI #AIWrangler #Rodeo #RedBluff #FutureOfWork #AIImplementation